The blog
Marketing strategies, tips, and guides to help you grow your service business.
Sep 1, 20265 min
What happens to a shop's rankings when you rename services or merge sites
Two decisions put years of a shop's search visibility at risk: renaming a service page, and folding several shops' websites into one. Here's how to do both with...
Sep 1, 20265 min
The AI on your shop website, and the AI telling drivers where to go
"Do you work on my make" gets typed into your site at midnight and asked about your shop the same night. Both answers depend on what your shop has spelled out.
Sep 1, 20265 min
Your repair orders are the service pages customers are looking for
A closed repair order already holds the customer's complaint, the diagnosis, and the work. That's a service page. And the appointment that became it is how you ...
Sep 1, 20265 min
What a technician checks on your shop's careers page before applying
A technician weighing shops looks for pay transparency, the equipment in the bays, and who he'd work under. Your careers page should answer all three.
Good work deserves better marketing.
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