The blog
Marketing strategies, tips, and guides to help you grow your service business.
Your technicians are already doing your shop's marketing
A good inspection gets photographed, explained, and sent to one customer. Nobody else sees it. Here's how to show those photos and notes to the next customer.
Why auto repair shop leads don't always turn into revenue
A lead only pays when it becomes a finished, paid job. Judge your marketing by the repairs it turns into, not by what each call or form cost.
How to run an independent auto repair shop without adding departments
You don't need a corporate office to know which calls turn into good work. Start with one list: last month's calls and messages, what happened to each, and one ...
How to choose auto shop software and marketing vendors
Picking the best-known name in each category made sense for years. Now a lot of the trouble comes when details have to move between programs, so ask who's respo...
Do you need more shop management software, or fewer tools that work as one?
More software rarely means less work at the front counter. Fewer programs that share one customer record usually mean less.
AI for auto repair shops: where it's working right now, area by area
AI can help in almost every part of your shop now. Each part still has one thing a person has to check, and that checking time comes off the time saved.
What happens to a shop's rankings when you rename services or merge sites
Renaming a service or folding several shop websites into one can leave old page addresses dead, and the rankings those pages earned can go with them. The fix is...
The AI on your shop website, and the AI telling drivers where to go
If your site has a chat, it answers for your shop after hours. The AI on a driver's phone answers about your shop too. Both lean on what your shop has put in wr...
Your repair orders are the service pages customers are looking for
A closed repair order already holds the customer's complaint, the diagnosis, and the work, which is everything a service page needs. Tracing it back to the appo...
What a technician checks on your shop's careers page before applying
A technician comparing shops wants to know how you pay, what's in the bays, and who he'd work under. Your careers page should answer all three.
Good work deserves better marketing.
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