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TheShopMarketing Guys

Auto repair marketing

Bring the right work
through your doors.

Auto repair marketing should reflect the shop you actually run. We connect your website, search presence, advertising, and follow-up around the services you want more of and the capacity you have to deliver them.

From the first search to a useful conversation.

Start with the shop

A busy phone is only useful if the work fits.

You may want more diagnostics, European vehicle work, or maintenance customers. A generic campaign can bring calls for services you do not offer, vehicles you do not work on, or appointments you cannot take. We start with your shop, your service mix, and what a good new customer looks like.

What we do

The work behind a fuller schedule.

We agree on the services your shop needs, then connect them so each part supports the next.

01

A website that explains your shop

Clear service and vehicle-make pages, real shop photos, relevant reviews, and an obvious way to call or request an appointment. Customers should know whether you can help before they pick up the phone.

02

Local search and Google Maps

Align your website and Google Business Profile around your location, actual services, hours, and specialties. Strengthen the information customers and search systems use to understand your shop.

03

Advertising with a job in mind

Build campaigns around the repair work you want. Match the ad, service page, and call to action, then check whether the calls and requests are for work your team can actually book.

04

Answers and follow-up

Connect call handling, appointment requests, estimate follow-up, and customer reminders. When included in your engagement, an AI receptionist can help your team respond when they cannot pick up.

05

Reviews grounded in real work

Request honest feedback from customers and make relevant reviews easier to find alongside the services they describe. Turn completed work into useful stories with the shop’s approval.

06

Reporting you can act on

Bring together calls, appointment requests, booked jobs, and spend. Show which services attract suitable customers, where follow-through breaks down, and what we recommend changing.

A practical example

Say you want more diagnostic work.

Connect the diagnostic work you want with the drivers who need it.

01

Explain the service

Show what a diagnostic visit covers, which vehicles you support, and how a customer requests an appointment.

02

Reach the right driver

Connect relevant searches and ads to that page, with a clear service area and accurate expectations.

03

Check what booked

Review the calls with your team. Separate diagnostic appointments from unrelated calls and adjust the campaign.

How we work together

Start with the shop. Then build outward.

Meet the people doing the work
  • Understand the shop

    Agree on priority services, vehicle specialties, capacity, and what is already working.

  • Connect the essentials

    Set the scope, fix the most important gaps, and connect the website, channels, and tracking.

  • Review and improve

    Review which calls fit your services and which turned into booked jobs to decide what to change next.

What we learn shapes what we do next.

Before you decide

What shop owners ask us first.

Do we need every marketing service?

No. We agree on a scope based on your shop’s needs. A shop with strong demand and missed calls needs different work from a shop that is hard to find. SEO, ads, call handling, and follow-up can be combined where they solve an actual problem.

Can you work with our existing website?

We start by reviewing it. If it explains your services well and can support the required changes and tracking, a full rebuild may not be needed. We explain any replacement recommendation before agreeing on the work.

How much does auto repair marketing cost?

The fee depends on the services, locations, website work, and ongoing support included. We provide a scoped proposal and identify management fees, advertising spend, and any additional software costs separately.

Do you work with specialist repair shops?

The plan can reflect your actual specialties, such as European vehicles, transmissions, or general repair. We confirm your services and capacity before creating pages or campaigns for them.

Can you guarantee more customers?

No. We can agree on the work, set a measurable baseline, and report what changed. Results also depend on your market, competition, budget, capacity, and how calls and requests are handled.

Your next step

Start with a clearer picture of your shop.

See what your website, Google profile, and public information tell customers about your business.

Free visibility audit
Auto repair marketing | The Shop Marketing Guys