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TheShopMarketing Guys

Auto repair advertising

Put your ad budget
behind the right work.

Connect the search, the ad, and the service page. Then follow the calls to see which campaigns bring work your shop wants to book.

The service they searched for. A clear way to reach you.

Start with the shop

More clicks can still mean the wrong calls.

Parts shoppers, DIY searches, and out-of-area drivers can consume your budget. We review what people searched, where they landed, and whether the call was useful to your shop.

What we do

A campaign built around your service bays.

We agree on the services, geography, budget, and tracking before launching or changing campaigns.

01

Service-specific Google Ads

Promote the repairs and vehicles your shop supports, with budgets that reflect your priorities and capacity.

02

Useful geographic targeting

Reach drivers in the area you can serve. Review location settings and scheduling based on whether calls fit your services and service area.

03

Landing pages that match

Connect each service ad to a relevant page with clear details, real proof, and a simple contact path.

04

Search-term and spend reviews

Exclude irrelevant searches. Adjust targeting and budgets when the evidence shows wasted spend or a useful opportunity.

05

Call and form tracking

Connect calls and appointment requests to campaigns. Separate suitable calls, missed calls, and booked appointments with your team’s feedback.

06

Testing with a reason

Test a specific question about messaging or the contact path. Document what changed and what the evidence shows.

A practical example

One service. One clear path to your shop.

Connect your brake repair campaign from the first search to the conversation with your team.

01

Match the job

Target brake repair services you actually perform and the area your customers travel from.

02

Answer before the call

Explain the assessment, supported vehicles, estimate process, and appointment options on the landing page.

03

Review the outcome

Connect each call to its campaign. Separate repair requests from parts and unrelated calls, then refine targeting.

How we work together

Agree on the spend before it moves.

Meet the people doing the work
  • Review the account

    Understand your campaigns, tracking, services, and which calls your team wants more of.

  • Agree and launch

    Set budget and scope, prepare relevant pages, and verify the contact and tracking paths.

  • Follow the outcomes

    Review searches, calls, and available booking data before deciding where to adjust spend.

What we learn shapes what we do next.

Before you decide

Fair questions about ad spend.

How much should an auto repair shop spend on Google Ads?

There is no useful universal budget. It depends on local competition, priority services, capacity, and what you can afford to learn. We agree on a starting budget and measurement plan before spending.

Is advertising spend included in your fee?

Media spend and management fees are identified separately in the proposal. We also spell out any landing-page, tracking, or software costs so you can evaluate the full commitment.

Can you review campaigns we already run?

Yes. We can discuss your existing account, goals, and concerns, then agree on the access and scope needed for a review. We explain proposed changes before carrying them out.

Should every ad go to our homepage?

Usually a specific service search needs a more relevant page. We choose destinations based on the campaign’s intent. Someone asking about transmission repair needs different information from someone looking for routine maintenance.

Does the free visibility audit review our Google Ads?

No. The visibility audit looks at your website and public presence. An advertising review needs a separate conversation and appropriate access to your account.

Can you guarantee a cost per lead or booked job?

No. Costs depend on your market, competition, offer, website, and how calls and requests are handled. We agree on which services and vehicles you want calls about, then use actual results to guide changes.

Your next step

Let’s talk about the work you want to book.

Bring your priority services, current budget, and what you know about the calls you receive. We use that to agree on a useful next step.

Discuss your ad campaigns
Auto repair advertising | The Shop Marketing Guys