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TheShopMarketing Guys

Your site is agent-ready

What your site already does for other people's AI assistants, and what they can and can't do with it.

What agent-ready means

More people now ask an AI assistant to find a business for them. Someone might ask theirs to find brake repair nearby and set up a visit, and the assistant reads websites to do it.

A site built only for people leaves the assistant guessing at your hours, where you work, and how to reach you. Yours is built so an assistant can read it correctly and act on it. That's what agent-ready means. It doesn't guarantee an assistant picks you. It makes sure that when one looks, it gets your facts right.

What an assistant can read

Once your site is live on your own domain, it publishes a profile at an address assistants know to check. The profile has your business name, phone, and address, your services, the area you serve, and your hours. It also says how to ask you for an appointment: how many days ahead you take requests, whether you take them on weekends, and that a request isn't an appointment until you confirm it.

It's built from the same records as your pages, so it says what your site says. Your name, address, and phone number are the ones we keep matching your Google listing. There are no prices in it and nothing about your customers. If a fact it needs is missing, like your hours, your site leaves the profile off rather than guess.

What an assistant can ask for

An assistant can also ask your site a few questions. It can get your business details, check whether you serve a ZIP code, list your services, and read your public reviews.

It can send you a service request for a customer who asked it to. The request comes in the same way one from the schedule page on your site does, marked as coming from an assistant. It's a request, not an appointment. Your team still confirms the day and time with the customer, by the call, text, or email they picked. No appointment is set until you confirm it.

The assistant has to say the customer approved the request and agreed to be contacted about it. That doesn't sign them up for your marketing. If the same customer's request comes in twice within ten minutes, you get it once.

An assistant can't take a payment, change anything on your site, or see your customer records.

Why we built it this way

Our parent company, The Service Marketing Guys, wrote down how any service business can publish these facts and take requests from assistants. It's a free, open standard called Open Service Profile, and it's still a draft. Anyone can follow it, whoever built their site, and there's a free generator that drafts a profile from any website. Your site already follows it.

How to see yours

Type your own domain into a browser with /.well-known/open-service-profile on the end, like yourdomain.com/.well-known/open-service-profile. You'll see a plain file meant for software, so it won't look like a web page. If you can find your business name, phone number, and services in it, it's working. If you get a "not found" page instead, ask us and we'll check what's missing.

What this page doesn't cover

This page is about other people's assistants, the ones your customers use to find you. The assistant you connect to work with The Shop Marketing Guys has its own pages.